The Big Blue Test

Posted: November 4, 2011 in Diabetes
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What Is Big Blue Test?

The Big Blue Test is a diabetes awareness program started by the nonprofit Diabetes Hands Foundation, that takes place every November leading up to World Diabetes Day on Nov. 14. The campaign reinforces the importance of exercise in managing diabetes. People with diabetes are encouraged to do the Big Blue Test any day between November 1 and November 14 at midnight Pacific Time, by testing their blood sugar, getting active, testing again, and sharing the results online at bigbluetest.org.

In the last two years, just 14 minutes of exercise decreased participants’ blood sugar level between 15 and 20 percent.

In 2010, more than 2,000 people did the Big Blue Test. Over 120,000 people watched the Big Blue Test video. Roche Diabetes Care, makers of ACCU-CHEK® diabetes products and services, funded the production of the video and helped it go viral by donating 75 cents for each of the first 100,000 views, resulting in total donation of $75,000. The donation provided insulin and supplies to more than 2,000 people with diabetes in developing countries.

In 2011, in connection with the number of people that do the Big Blue Test, another donation from Roche Diabetes Care will benefit more than 8,000 people with diabetes in need. Five nonprofit organizations focused on helping underserved areas with a high incidence of diabetes in the United States will each receive $10,000, while $25,000 will go to support the work in Latin America by the International Diabetes Federation’s Life for a Child Programme.

In 2010, the donation made by Roche Diabetes Care was tied to the number of views that the Big Blue Test promotional video received. As a result, 2,000 children with diabetes in third world countries received life-saving insulin. In 2011, in connection with the number of people that do the Big Blue Test, another donation from Roche Diabetes Care will benefit more than 8,000 people with diabetes in need. So, this year we need people to not just watch the video (which we hope you do, anyway) but DO the Big Blue Test and share the results on BigBlueTest.org.

A total of US$75,000 will be donated by Roche Diabetes Care to benefit more than 8,000 people with diabetes in need. US$25,000 will go to support the work in Latin America by the International Diabetes Federation’s Life for a Child Programme. The 5 nonprofits that will benefit from the remaining US$50,000 in Big Blue Test grants are all based in the United States. They are: LIFT For Teens/Walk and Play For Wellness in San Rafael, CA; Moundville Medical Clinic, near Tuscaloosa, Alabama, c/o Auburn University Harrison School of Pharmacy; Pecos Valley Medical Center, Inc. Pecos NM; St. Anthony Medical Clinic, St. Anthony Foundation in San Francisco, CA and University of Colorado Denver School of Pharmacy and Pharmaceutical Sciences.

DHF put out a call for nominations to the Diabetes Programs in all 50 states in the US. We received nearly 80 applicants. The final five programs were chosen on the basis of: having a budget under US$100,000 (we wanted smaller programs to get the grants) and serving as many patients as possible in an underserved and/or rural area where there is a high risk and/or high incidence of diabetes. Also, in general, programs that served people with all types of diabetes ranked higher than programs only focused on people with type 1 or type 2 diabetes alone.

Visit BigBlueTest.org before midnight Pacific Time, November 14, 2011 to do the Big Blue Test, share the experience and help us touch the lives of 8,000 people with diabetes in need.

  
 
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